In an announcement about the difficulty of landing auditions for Donald Trumps popular TV show, “The Apprentice,” a radio announcer said, “The best way to get to the top is to cut in line”. The “What If” concept helps you cut in line with its innovative approach to innovative business strategy. “What If?” is a road map for change that can be pivotal in transforming an ordinary business into an extraordinary business. It is the differentiation factor that can make your organization truly remarkable in the marketplace. This could be the next generation technology or a product that has been
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