The main purpose of Magento Ecommerce is to increase the sales by making marketing and promotion of products easier. To make a business more effective, the data should be analyzed and useful information should be fermented. The source of such data includes web analytics, CRM, remarketing, affiliate marketing and many others. Usually all these sources are managed by different vendors with different sources. IT department does not want the marketers to change the code and the marketers want to have a constant flow of data and modify it as it is required.
Evolution of tag management
Magento for Ecommerce store development has found a way to satisfy the IT people who want to have the control over the site and the marketers who attempt to change the data collection strategies as required.
Tag management for Magento
Many Magento development companies have created a tag management service that can be utilized with Magento. This article explains about two most popular services. Before installing a service it is advisable to talk to Magento development company India to know the type of service that will suit different business needs.
This was recently integrated with Magento. It helps to have a detailed view of the clicks, SEO and PPC tools. The other features of TagMan are:
2.Aggregating information into a coherent source
4.Lead tracking and understanding the source of leads
Google Tag manager
This is the most commonly used tag management service which is integrated to Magento. It gave a relief to the problem of managing tag tacking of many retailers. The main features of Google Tag Manager are:
1.Multi account support
2.Rule driven tag firing
3.User security permission system
4.Tag preview support
5.Including tags into production environment
Every retailer has a unique set of requirement. The above said services may not cater to all needs. The other option is to hire Magento developer and create a customized tag service to suit the business. Magento development companies have developed many services and they are available in online too. Surf all the services and compare before buying and installing.
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