Because of the high stakes riding on it, business website design is best left to the professionals including website designers and website developers working for the best web development company in the industry. Though do-it-yourself website design for business sites is possible, it is not advisable if and when you want the best results (i.e., high-quality traffic, high rate of conversions, and high search engine rankings).
You will realise the savvy business sense in hiring professional website designers and developers for your site considering the complexity of the factors involved. Take a look at ten of the most critical aspects of excellent business website design.
Website Goals
What exactly will your website do for your business – to create buzz, to generate profits, or to disseminate information, among other goals? When you have decided on your goals, the web development company can work on your site ASAP.
Professional Appearance
Netizens, including your target audience, will appreciate the professional appearance of your business website. This comes as little surprise considering that we tend equate a professional look with credibility, which is true for both websites and persons.
Fast Loading Time
In general, the lesser amount of time the site visitor has to wait for the pages to load, the better for keeping them interested in your site. Keep in mind that we live in a time when responsiveness to manipulation, either via mouse clicks or finger touches, is a must for all technologies.
High Usability
Make the site’s information easily available to its users, which is where site maps come in during the business website design process.
Readable Page Layout
The principles of design (i.e., balance, rhythm and harmony) apply to website design, too. DIY website designers often overlook these principles to their disadvantage.
Easy Navigation
The navigational structure should be clear, simple and easy to follow so that readers can find exactly what they are looking for in a minimal amount of time.
Content is king! The best content engages, informs and entertains its readers, thus, encouraging them to take the desired action. Indeed, if you want the best site, think of your content first – and always.
Search Engine Optimisation
Although not technically included in the business website design process, SEO must be considered because even the best-designed site will be of little to no use to the business if and when it is not getting the right search engine rankings. Expert web designers have tricks of the trade to make SEO possible.
Cross Browser Compatibility
Making your business website WC3 compliant is your best bet to ensure cross browser compatibility.
Privacy and Terms of Use
Adding measures for the safety and security of your business website will add to its credibility among users and we all know what credibility means to any company.
With all these factors to consider, you are better off entrusting business website design to the professionals while you attend to the actual management of your company.
Shivam Technologies is a leading website designing and development and software development services company in Australia. Find out why it is critical to create business websites from this Melbourne based company.